Amazon lands huge deal with Apple: launch in the USA

Streaming giants are joining forces

Amazon and Apple, two of the largest technology companies in the world, are entering into a surprising new partnership. Amazon has integrated the Apple TV+ streaming service into its Prime Video offering – initially in the USA. This cooperation could permanently change the streaming landscape and offers advantages to users and providers alike.

For Prime subscribers in the US, Apple TV+ will soon be available as an additional channel for $9.99 per month. Users can access the entire Apple TV+ program without an additional app – from top-class series like “Severance” and “The Morning Show” to films like “Wolfwalkers” and live sports broadcasts from Major League Soccer and Baseball.

Start date and statements from the companies

Amazon announced in a press release that the new channel will launch later this month.

The Apple streaming service’s track record is impressive: Apple originals have so far received 516 awards and 2,308 nominations, including several Emmys for “Ted Lasso” and an Oscar for Best Picture for “CODA”. Mike Hopkins, Senior Vice President of Prime Video and Amazon MGM Studios, emphasized the importance of this expansion:

Prime Video is a go-to source for entertainment with a wide selection of premium programming. We are proud to welcome Apple TV+ and its popular and critically acclaimed shows, films and events to Prime Video.

Apple’s reach expansion strategy

For Apple, this partnership primarily means expanding its reach. Eddy Cue, Apple’s senior vice president of services, explained:

We want to bring Apple TV+ and its award-winning library to as many viewers as possible. We’re thrilled that Prime Video will now offer Apple TV+, giving viewers an incredible range of viewing options.

Amazon’s strategy

This cooperation is not Amazon’s first step towards content aggregation. Prime Video already offers over 100 additional streaming subscriptions in the US. This strategy allows Amazon to position itself as a central point of contact for streaming content while benefiting from commissions.

Benefits for users?

For users, this development means above all more comfort. You can subscribe to and cancel Apple TV+ directly from your existing Prime Video account, without having to manage additional apps or accounts. It is currently unclear whether and when the offer will also be available in other countries.

The partnership between Amazon and Apple could also be seen as a response to increasing competition in the streaming market. By joining forces, both companies can strengthen their position and assert themselves against competitors such as Netflix, Disney+ and HBO Max.

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What do you think about this collaboration between Amazon and Apple? Do you see this as opportunities or risks for the streaming landscape? Share your opinion with us in the comments!

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