These are the 10 announced Amazon products for 2024

Have you ever ordered from Amazon? Stupid question actually. In Germany, around 60.4 million people will use Amazon in 2024, which corresponds to around 98.6% of the country’s internet users. The answer for most people was: Yes!

But what are people really buying? Maybe things that you don’t necessarily tell everyone? Or just completely boring odds and ends? Or even products with potential to become the next social media trend?

These top 10 products on Amazon not only made it into shopping carts, but also became absolute bestsellers in record time. Which products are these? The list reads like a curious mix of clever inventions and indispensable classics – and it reveals a lot about the Germans’ current priorities.

10th place: Amazon Fire TV Stick

The Fire TV Stick offers a cheap way to transform conventional televisions into smart TVs. With a simple user interface and access to numerous streaming services, it is particularly popular among film and series lovers.

Why do people buy it on Amazon? Amazon often offers the stick at heavily discounted prices, especially for Prime members. This makes it particularly attractive for technology-savvy bargain hunters. Because Amazon sometimes offers the Fire TV Stick with a 50% discount and more.

To the Amazon Fire TV stick

9th place: Crocs shoes

Crocs are ultra-comfortable and almost universally applicable. That’s why the comfortable slip-on shoes have had a loyal fan base for years. Their popularity grew as celebrities and influencers wore the shoes, originally derided as “ugly,” turning them into a symbol of comfort and individuality.
Why do people buy them on Amazon? Customers appreciate the wide selection of colors and sizes, which is rarely in stock in one store (or most sold out). More and more buyers are also appreciating the opportunity to try on shoes in the comfort of their own home.

To the Crocs

8th place: Amazon Echo Dot (2024)

The Echo Dot is an easy entry into the world of smart home devices and offers voice control, music streaming and smart assistance functions. The latest model scores with really rich sound.

Why do people buy it on Amazon? Amazon obviously wants to push its own product line. That’s why Amazon devices often have the best discounts and special offers. The bundles available online are attractive, making the Echo Dot cheaper together with other smart devices. In addition, the Echo Dot is manufactured directly by Amazon.

About the Echo Dot

7th place: Water filters for refrigerators

Water filters for refrigerators filter contaminants such as chlorine, heavy metals and sediments from tap water. The filter is integrated into the refrigerator and, depending on the manufacturer’s instructions, should be replaced (usually every six months) to maintain the water quality. The filtered water is then used for the drinking water dispenser or to make ice cubes in the refrigerator.

Why do people buy it on Amazon? Because you can often only get this filter in specialist shops – and the right brand is not always in stock. At Amazon the selection is large, as is the stock, and with just one click you can refill your stock of filters.

To the refrigerator water filters

6th place: Bounty kitchen roll

Admittedly, a surprising placement. But the Bounty brand is known for its strong suction and durability and often performs best in tests. Why not shop online?

Why people buy it on Amazon: Have you ever checked to see if your supermarket has Bounty? The chances are rather slim… And who wants to carry around XXL packs, even if bulk packs are much cheaper? Then prefer convenient home delivery from Amazon (free for Prime members).

5th place: Amazon Basics dumbbells

These dumbbells from Amazon are inexpensive, robust and versatile. The range is now (almost) as comprehensive as that of the well-known brands.

Why do people buy them on Amazon? Easy availability, wide selection of weights and fast delivery make Amazon the preferred platform for purchasing fitness equipment. And who wants to lug 20-kilogram dumbbells home on public transport?

To the Amazon dumbbell range

4th place: Purina Fancy Feast wet cat food

Fancy Feast is a premium cat food brand produced by Nestlé Purina. Cat lovers appreciate the brand for its luxurious, flavorful varieties such as Cod & Shrimp or Grilled Salmon, which is known. This makes Fancy Feast particularly attractive for picky cats.

Why cat owners buy it on Amazon? Amazon often offers volume discounts and regular deliveries, making shopping more convenient for pet owners because they always have enough food in stock.

To the cat food savings pack

3rd place: Pampers diapers

In Germany, Pampers is the number 1 diaper brand – for several reasons. Pampers is highly trusted by parents for its quality. Pampers also invests heavily in research and development to make the products even softer, more breathable and skin-friendly.

Why Parents Buy on Amazon? Many parents use Amazon subscriptions for diapers to have them delivered to their home regularly and at reduced prices. You save up to 15% with regular delivery; the subscription can be canceled at any time.

To the Pampers range

2nd place: LEGO rose building kit

The LEGO Rose building set is a unique combination of creativity, aesthetics and emotional value. Unlike many traditional LEGO sets that depict vehicles, buildings or characters, the Rose building set is part of the LEGO Botanical Collection and is aimed at adults looking for both a creative challenge and a decorative element for their home.

Why do people buy it on Amazon? Amazon offers reliable availability and fast delivery. Convenient for shoppers looking for last-minute gifts. Amazon also impresses with an uncomplicated return option.

To the LEGO rose kit

1st place: Stanley Quencher

An XXL thermal mug for 850 ml with a lid and stainless steel straw. A material whose melting point can withstand up to 1,510 degrees Celsius, depending on the alloy. A video on TikTok is probably proof that Stanley’s “Built for Life” lifetime guarantee is not an empty marketing promise.

Why people buy it on Amazon: Since the thermo mug has achieved cult status, it is often sold out in the popular colors. But Amazon’s huge inventory usually offers a wide selection of colors and sizes at competitive prices.

To the Stanley cup

Where does the data come from?
The data on popular products on Amazon Germany in 2024 comes from various sources that analyze sales data and trends on Amazon. An important source is Jungle Scout, which provides Amazon-based sales analysis, and AMZScout, which also identifies monthly bestsellers and product recommendations. These platforms track sales numbers, product awards like Amazon’s Choice, and seasonal trends to create a list of popular items.