Social media trend: Rewarding baby products – taz.de

Tiktok trend “She Deserved the Purse” will support mothers. But he is now also receiving criticism.

For the Tiktok trend, people hide banknotes between baby products Screenshot: denaeshagonzalez/TikTok

In online videos, influencers hide money in baby products: “She Deserved the Purse” is the name of the trend that is going viral on Tiktok. It started with a video on the platform that has already had over 25 million views. You can see a small, glittering handbag standing on a shelf between baby lotion and children’s painkillers. The video is accompanied by melancholic piano playing and the inscription “She Deserved the Purse”.

The creator of the video, Denaesha González, wanted to allude to the fact that the mother had to choose between the baby products and the handbag. She sees the fact that she has the baby product as a sign that mothers often sacrifice themselves for their children and put their own needs aside. She captioned her video: “To the mothers who choose themselves last, you deserve the world today and always.”

In response to the video, other influencers in the US started hiding money and vouchers in diaper packaging, milk powder and similar products. This campaign is intended to give something back to the mothers who are so self-sacrificing for their child and to remind them that they also need to take care of their own needs.

But what was started with good intentions is now also receiving criticism. On the one hand, there are allegations that the money is hidden less out of charity and more for likes. If you want to do something good for mothers, you shouldn’t film yourself, according to some comments on the networks. On the other hand, the trend doesn’t just attract mothers.

Broken baby products as a result

In American drugstores you are now increasingly seeing torn diaper packages and other broken baby products because people are looking for hidden money. The mothers who actually should be doing something good suffer from this.