Rams Partner with Genius Sports for Extended Match Highlights From Investing.com

LOS ANGELES – The Los Angeles Rams have announced a partnership with Genius Sports Limited (NYSE:GENI) to enhance the game day experience for fans at SoFi Stadium with enhanced in-game highlights. These highlights leverage the NFL’s Next Gen Stats (NGS) data and are prominently displayed on the stadium’s Infinity Screen during every Rams home game.

The new feature, powered by GeniusIQ, Genius Sports’ advanced data and AI platform, provides fans with real-time insights such as player positions, speeds, quarterback throw times and minimaps. This initiative aims to create a more immersive and informative experience for spectators, connecting them to the action on the pitch in innovative ways.

Verizon, a longtime partner of the Rams, will sponsor the expanded content, providing a unique advertising platform that integrates their brand into the highlights. This collaboration allows Verizon to reach an attentive audience and strengthen their brand presence among football fans.

GeniusIQ uses machine learning and AI to interpret large volumes of NGS data and provide deeper semantic understanding of the game. The technology makes it easier to create real-time insights and brand activations that resonate with fans during the peak of live sporting events.

Los Angeles Rams Chief Marketing Officer Kathryn Kai-ling Frederick expressed excitement about the partnership with Genius Sports and the value it brings to the fan experience. Steve Bornstein, president of North America at Genius Sports, emphasized the role of collaboration in setting new standards for fan engagement in sports.

Genius Sports is recognized as the exclusive distributor of official NFL league data and plays a key role in the sports data and technology industry. The company works with over 400 sports organizations worldwide, providing innovative solutions in big data, computer vision, machine learning and augmented reality.

This partnership underscores the Los Angeles Rams’ commitment to enhancing the gameday atmosphere and providing unique experiences for their fans. The information for this report is based on a press release.

In other recent news, Genius Sports Limited reported strong second quarter 2024 results with revenue of $95 million and calculated EBITDA of $21 million, exceeding market expectations. The company is targeting full-year 2024 revenue of $510 million and adjusted EBITDA of $85 million, which includes 29% revenue growth in the second half of 2024 compared to the same period in 2023. Benchmark has maintained its buy rating on Genius Sports, pointing to the expanding overall sports betting market, particularly in the US, as a positive indicator. Additionally, Genius Sports has denied public merger talks with Kambi, responding to recent market rumors.

The company announced two significant findings: Robbie Bach, former chief Xbox officer at Microsoft, has joined the board, and Mark Kropf, former technical director in the CTO’s office at Google, has taken on the position of group chief technology officer. Both are expected to contribute significantly to the company’s mission and technological advancements. Genius Sports has also extended its exclusive data partnership with Football DataCo, securing data rights for the English Premier League until 2029. The company will provide the league with a new semi-automated offside technology system powered by the GeniusIQ platform starting in the 2024/25 season. These are some of the recent developments at Genius Sports.

Investing Pro Insights

The partnership between the Los Angeles Rams and Genius Sports Limited (NYSE:GENI) aligns with the company’s growth trajectory and innovative approach to sports technology. According to InvestingPro data, Genius Sports has shown strong revenue growth, with a 20.65% increase in the trailing twelve months through the second quarter of 2024 to $444.07 million. This growth is particularly relevant to the article as it points to the company’s growing capabilities to offer cutting-edge solutions such as the GeniusIQ platform.

InvestingPro Tips highlights that analysts expect Genius Sports to see revenue growth in the current year, which could be driven in part by partnerships like the one with the Rams. The company’s focus on improving fan engagement through data-driven experiences is expected to contribute to this projected growth.

However, it’s worth noting that Genius Sports is currently operating with negative profitability metrics. The company’s operating profit margin for the last twelve months is -19.21%, indicating that while the company experienced revenue growth, it continued to invest heavily in its growth and technology development.

For investors interested in deeper analysis, InvestingPro offers 11 additional tips for Genius Sports that provide a comprehensive overview of the company’s financial health and market position. These insights could be valuable in understanding Genius Sports’ long-term potential in the evolving sports technology landscape.

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