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topicnews · October 18, 2024

Meta is partnering with Blumhouse to test an AI-powered video creation tool

Meta is partnering with Blumhouse to test an AI-powered video creation tool

Meta extends its pilot until 2025 and allows users to create videos with Movie Gen. Photo credit: Ascannio/Shutterstock.

Meta has collaborated with Hollywood company Blumhouse, known for producing horror films, to test its generative artificial intelligence (AI) video model, Movie Gen.

The partnership aims to explore the possibilities of Movie Gen, which uses text input to create custom videos and sounds.

Capable of producing 1080p HD videos with audio, Movie Gen offers filmmakers a novel tool to express their creative visions.

The pilot involved a select group of filmmakers, including Aneesh Chaganty, The Spurlock Sisters and Casey Affleck, working with Meta’s generative AI researchers.

They experimented with the technology and incorporated the AI-generated clips into their projects.

Chaganty’s film will be shown on the Movie Gen website, followed by works by Affleck and The Spurlock Sisters.

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Metas Movie Gen was highlighted as a potential creative collaborator, inspiring directors and expanding their creative possibilities through his response to text prompts.

The tool’s audio capabilities also made it possible to experiment with background sounds and effects, according to Meta.

Meta is extending its pilot until 2025, allowing users to create videos with Movie Gen and provide feedback to improve the models and interface.

Jason Blum, founder and CEO of Blumhouse, said: “Artists are and will continue to be the lifeblood of our industry.” Innovations and tools that can help these artists better tell their stories is something we always want to explore, and we We were pleased to have the opportunity for some of them to test this cutting-edge technology and tell us its advantages and disadvantages while it is still in development.

“These will be powerful tools for directors and it is important to involve the creative industry in their development to ensure they are best suited for the job.”

As part of its broader AI strategy, Meta recently announced the expansion of its AI chatbot Meta AI to 21 new markets, including the UK and Brazil.

The move is seen as a competitive response to OpenAI’s ChatGPT, with Meta AI expected to reach a user base of nearly 500 million monthly active users and offer support for multiple languages ​​including Tagalog.


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