Consumer advocates have made serious accusations against Amazon

As soon as the Amazon Prime Deal Days are over, the online giant has to face harsh accusations from consumer advocates. They complain that the deals were glossed over without permission and thus gave customers a false impression.

Consumer protection criticizes Amazon Prime deals

During Prime Deal Days, many customers bought again from Amazon – the shopping giant has again Numerous products from its range have been reduced in price and advertised accordingly.

But now the Baden-Württemberg consumer advice center is speaking out makes serious accusations against Amazon: The company presented the discounts differently than permitted and thus gave customers the illusion of greater savings than actually existed.

In making their accusation, the consumer advocates refer to a ruling made by the European Court of Justice in September 2024. It was about the discounts that the retailer Aldi was allowed to offer for its fruit. According to the ruling, such a discount must be in relation to to the lowest price of the last 30 days be calculated.

According to consumer protection, Amazon did not adhere to this rule when it came to the advertised discounts – instead it was used to calculate the savings the manufacturer’s RRP or the customer average price used. In this way, the company advertised higher price reductions (source: Baden-Württemberg consumer advice center).

Amazon justifies offers – are there consequences?

Amazon has defended itself against the allegations and described them as incorrect. The website Already offer customers sufficient information about prices and discounts on their products (source: Watson).

It is currently not clear to what extent this case could have consequences for Amazon. In any case, it is worth pointing out to customers that the discounts stated It’s often best to research it online again to actually convince yourself of the quality of a deal. Comparison portals can also help you classify current savings with price history.

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