Apple has completely different plans

Apple apparently has no intention of releasing a smart ring in the near future. According to an insider, Apple has stopped developing such a mini wearable. Instead, another product category takes priority.

No Smart Ring: Apple Watch remains in focus

Apple has decided, according to the always well-informed Mark Gurman of Bloomberg Development of a smart ring should not be pursued any further. The group would rather be in the wearable sector Focus on its Apple Watch success storyso an insider from Cupertino (source: PhoneArena).

In fact, the Apple Watch has been a bestseller for years and clearly dominates the smartwatch market. A competing product from our own company could be the strength This could potentially negatively affect sales figures for the smartwatch – even if it is a different product category. Apparently Apple fears that customers will choose one Choose a cheaper intelligent ring Could, instead of wearing a more expensive smartwatch on your wrist.

In addition, the The market for smart rings is still relatively small is. Samsung was the first manufacturer to introduce such a ring, but it is still unclear whether demand is really great enough. Only the future will show that. One thing is also certain: the Apple Watch already offers an extensive package of functions hardly sensibly expanded by a ring could become.

Without Apple: Opportunities for other manufacturers

Apple’s decision is likely to be for other manufacturers in the smart ring sector open up new opportunities – or at least allay some fears. Without direct competition from the smartwatch market leader, smaller manufacturers could have better opportunities to establish themselves in this niche market. Also Larger companies like Oura or Samsung Could benefit from Apple’s restraint.

In the video: Samsung’s Galaxy Ring can do this.

Did you like the post? Follow us on WhatsApp and Google News and don’t miss any news about technology, games and entertainment.