Hailey Bieber, Gigi Hadid & Co.: All stars carry a cheap trend bag

When stars and starlets, models and influencers suddenly wear the same bag, it is usually an expensive designer model in the four-figure range. Not so with the Gabbi Bag by JW PEI: The Californian label managed to create a regular hype almost overnight about the stylish bag that is quickly affordable.

Trend bag of the stars: Gigi Hadid & Co. love the Gabbi Bag

From Hailey Bieber to Irina Shayk and Gigi Hadid to Emily Ratajkowski: Fashionistas can’t seem to get enough of the Gabbi Bag, which is made from vegan leather and is available in every color of the rainbow and is spotted wearing it again and again.

It’s not hard to explain why the bag is so popular: it’s timeless but still trendy (thanks to the scrunchie effect on the handle), can be worn as a shoulder bag or a handbag, can be combined in many ways and looks great thanks to its minimalist design made of buttery soft materials looks much more expensive than it actually is. No wonder it keeps selling out!

That’s why the It bag is so popular

The bag is a real bargain compared to many competitors and scores with a good price-performance ratio. The It-Bag from JW PEI is not particularly large – but there is definitely enough space for your smartphone, wallet, keys and your favorite lipstick. The popular trend bag also comes with a magnetic closure and is water-repellent.

The only question that remains is which color ends up in the shopping cart. In total, the trend bag is available in 24 different designs, from beige and orange to blue and yellow to pink and black. The versions with rhinestones or a denim look are particularly trendy at the moment.

This is how models style the popular bag

Hailey Bieber opts for a classic beige that can be easily combined with any outfit.

Gigi Hadid’s yellow bag with a feel-good effect is not only perfect in summer.

And top model Irina Shayk proves that black is a classic and always works.