Fashion professionals are now celebrating Nora Ephron fall – and we explain what’s behind the viral trend aesthetic

Nora Ephron Autumn: Why this trend aesthetic is so popular right now and how you can recreate it

Anyone who has a social media algorithm geared towards fashion recommendations will have hardly been able to ignore the fact that a trend season has been announced (once again) on TikTok, Instagram and Co. in the last few weeks: the Nora Ephron-Autumn.

For the Gen Z among us who are perhaps no longer as active in the US film scene at the turn of the millennium: Nora Ephron was a long time die Romcom director (and screenwriter) and produced absolute classics such as “Harry Met Sally”, “Email for You” and “Bewitched”. We’ll explain to you here what all this has to do with fashion – and why it’s so hyped again.

Nora-Ephron-Herbst: This is the aesthetic that is now being hyped on social media

Nora Ephron’s films have an engaging cosiness. They seem to be set more often than average in the cold season, eclectic bookstores and small cafés are often repeated settings, and the protagonists are usually wrapped in chunky knits in earthy tones.

In short: Nora Ephron’s film set is a kind of Pinterest board for a rainy autumn. The Pinterest board of an intellectual, fashion-conscious and romantic person, of course, who loves to lose herself in reading Simone de Beauvoir as much as in the hazel eyes of a love interest.

It’s not surprising that the Nora Ephron aesthetic is going viral on social media, especially now that the days are getting shorter – and we all want to hide under a blanket with tea all day long. The aesthetics are accompanied by a decelerated mindfulness, but also a stubborn fighting spirit and a philosophical reflection about where the year and life in general can go. Based on the female leads of Nora Ephron’s films.

In “Email for You,” Kathleen Kelly (Meg Ryan) fights for the existence of the small children’s bookstore around the corner that was left to her by her mother. Which goes well until a large book chain modeled after Barnes & Noble opens opposite. From, of all people, the man with whom she has been exchanging anonymous, everyday philosophical emails for weeks and who likes to think about New York in autumn and bouquets of flowers made from freshly sharpened pencils.

The mood that the film leaves behind can be described in Meg Walters’ words: “Maybe I’ll get a freshly baked bagel from the nice neighborhood bakery. Maybe I’ll fill my shopping bag with fresh vegetables from the weekly market. “Maybe I’ll meet the love of my life in the queue at the local cafe”. Maybe I’ll finally read a book again in the fall. And maybe I’ll still fight against the capitalist shop across the street today. Mindfulness is not only thoughtful, but also focused on what is important. And so the Nora Ephron fall (at least within the social media bubble) is also a logical consequence of the Demure trend.

With these pieces you can recreate the perfect Nora Ephron look – and they’ll be there this fall all in trend

In addition to mindfulness, the second major pillar of the Nora Ephron autumn is naturally the look. And because Nora Ephron’s female leads are always played by Meg Ryan, the “Meg Ryan Fall” is synonymous with the style in Nora Ephron autumn. And that’s where we start recreating the trend’s lookbook.