Elena’s Optik opens at the market square in Aalen

Elena Stegmeier’s grin couldn’t have been wider. She was finally able to show what she had worked so hard for in the past weeks and months: at the pre-opening, she was able to give an illustrious group a first look at her shop at Marktplatz 15, “Elena’s Optik”.

Nervous, full of joy and pride

She was understandably nervous at this pre-opening. But you can also see Elena Stegmeier’s joy and perhaps a little pride in being able to present her business – and there were certainly a good number of visitors on site. Guests included city manager Reinhard Skusa, ACA chairman Uli Riegl and mayor Wolfgang Steidle. In her speech, Stegmeier thanked her friends and family in particular for helping out during the holiday season. “It was a very exciting time in which I learned a lot,” Stegmeier concluded by joking. “I can now lay floors, putty and paint,” adding seriously that her brother, who was responsible for all the electrics, was an incredible support to her.

“Bolz and Knecht” ensure a good atmosphere

Christian Bolz (guitar and saxophone) and Tobias Knecht (guitar) alias “Bolz and Knecht” accompanied the event with cheerful sounds in the middle of the new sales area. After a lengthy renovation phase on the ground floor of the building, which also houses the editorial office of the “Aalener Nachrichten”, Stegmeier can now finally get started. The official opening is this Saturday.

Aalen instead of Schwäbisch Gmünd

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Wolfgang Steidle thanked Stegmeier for his trust in the city of Aalen, as originally Stegmeier had also considered Schwäbisch Gmünd. “The market square is a prime location, the center of trade, and that includes owner-operated shops and a corresponding mix of uses – and that’s what we have.”

Own eyewear label to be highlight

The fact that there are already a number of opticians in Aalen does not deter her, as she had already said in the preliminary discussion – on the contrary. She wants to clearly differentiate herself from the competition with her range and special service. A special highlight will certainly be her own glasses label “Elena’s” – at least no other shop in the surrounding area should have this in its range. She wants to make her craft transparent to customers, with a glass workshop that you can conveniently see through to the inside.