Taylor Swift launches commercials after her support: “In our Kamala era”

Taylor Swift is in her Kamala era.

The key phrase of the superstar and singer-songwriter conquered digital billboards in New York’s Times Square and Las Vegas Strip was released on Friday as part of a marketing campaign by the Democratic National Committee, spurred by their support for Vice President Kamala Harris and her running mate Tim Walz.

The eye-catching ads came after Swift’s campaign post on the night of the debate, which took place on Tuesday night after the confrontation between 2024 presidential candidates Harris and former President Donald Trump. “We are in our Kamala era!” and “A new way forward… Ready for it?” – The latter refers to Swift’s song from her Call Album – were emblazoned on several sky-high digital billboards.

The Harris campaign has now fully embraced the Grammy winner’s support, as everything has changed Swift’s take on the US presidential election. Harris-Walz friendship bracelets were sold for $20 on the Harris campaign page. After selling out overnight following Swift’s endorsement, more orders poured in – they are now available for pre-order again, with proceeds going to the Harris Victory Fund.

Swift’s endorsement – which directly resulted in 337,826 people visiting Vote.gov’s registration pages overnight – surprised fans and voters, as the proud, self-proclaimed “childless cat lady” (a jab at Trump’s running mate JD Vance) made her thoughts known shortly after Harris and Trump left the ABC debate stage.

But for organizers of Swifties for Kamala, a movement campaigning to elect Harris, Swift’s timing was spot on. “We never doubted that Taylor would voice her endorsement at the right time because we know her values ​​align with those of Harris and our community,” the coalition said after her endorsement. “We are excited to see the momentum she will bring to this campaign.”

On Friday, the group, which now has over 3,500 active volunteers, The Hollywood Reporter Swift’s endorsement led to a 960 percent increase in voter registration activity through Fan Out and donations to her campaign within the first 24 hours. “Taylor has also given Swifties for Kamala a morale boost, which is very important for a volunteer-based coalition. We are proud of the work we have already done to support Kamala and are excited to see the momentum continue to build,” said co-founder Irene Kim.

Similar to how Beyoncé Harris quickly agreed to release her song “Freedom” from her lemonade album as part of Harris’ presidential campaign, the quickly-executed ads are resonating well with her legion of Swifties. The marketing push was launched on Wednesday, allowing the ads to be released over the weekend, less than two months before Election Day.

Not only did her Instagram post reach 283 million followers, but two of the country’s biggest tourist attractions were also chosen as locations for Swift’s advertisement.

“As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would eliminate reproductive rights and rig the economy against working families, we remind voters that it is critical to speak up now to get rid of Trump and enter our Kamala era by visiting IWillVote.com and educating themselves on how, where and when to vote in this election,” DNC communications director Rosemary Boeglin said in a statement to THR on Friday.

In her post, Swift urged her fans to cast their ballots. The ads encourage voters to do the same at IWillVote.com.

“If you haven’t already, now is a great time to educate yourself on the issues of the day and these candidates’ stances on the issues that matter most to you,” Swift wrote in her statement of support. “I’m voting for @kamalaharris because she fights for the rights and causes that I believe need a warrior to represent them. I find her to be a level-headed, gifted leader and believe we can accomplish so much more in this country when we are guided by calm, not chaos. I was so encouraged and impressed by her choice of her running mate, @timwalz, who has been an advocate for LGBTQ+ rights, IVF, and women’s rights to their own bodies for decades.”

Swift said she was driven to make her stance public after a recent deepfake, created using artificial intelligence, surfaced in which her likeness falsely claimed she supported Trump. In response to her support for the Democratic presidential candidate, Trump said: Fox & Friends“I wasn’t a Taylor Swift fan. … But she’s a very liberal person. She always seems to support a Democrat and will probably pay a price for that in the market.”

The Swift ad is the latest move by the Harris campaign to appeal to the youth vote. Harris’ campaign began with the Vice President having a “silly summer.” brat Artist Charli XCX posted on her social media that “Kamala IS a brat.” The official rapid response page for Harris’ presidential campaign on X (formerly Twitter) changed its banner from the Biden-Harris campaign banner to “Kamala HQ,” matching the “brat” branding.

“Being on the right side of democracy, being on the right side of women’s rights, is extremely important to me,” Charli said of her support for Harris, which became a meme phenomenon this summer. “I’m happy to help prevent democracy from failing forever.”

Last week, the DNC also flew planes over a handful of universities, urging college football fans to “fire” Trump and the Project 2025 proposal. On the day of the debates, it also attacked college campuses in Philadelphia.