Brown-Forman Germany once again sends a strong signal with Engage Day

Brown-Forman Germany is continuing the tradition of social and ecological commitment and will once again hold an “Engage Day” in September 2024. This day, which has now established itself as an integral part of the corporate culture within the German Brown-Forman organization, is all about social community and sustainability.

This year, around 70 employees from the Brown-Forman Germany team are involved in eight projects run by various organizations that are active in environmental protection and social welfare at “Engage Day”. The activities range from reforestation of local green spaces, handicraft support, food distribution to accompanying older people on their daily errands. Long-term relationships have already been established with some organizations.

©Brown-Forman Germany

“Engage Day is a great opportunity for us to make our commitment to the community and the environment visible internally and externally. It shows how social commitment and environmental awareness are anchored in our corporate culture. We focus on projects in the Hamburg region, where we have our headquarters. “I am delighted to see how passionately our employees are committed to the various causes,” says Maria Navas, Managing Director of Brown-Forman DACH & Malta, who is rolling up her sleeves for the “De Fleetenkieker eV” project and helping to clean the water surface and banks of the Alster canals in the Hanseatic city. The work is voluntary for all employees during working hours, and preferences are taken into account when assigning projects.

©Brown-Forman Germany

Brown-Forman wants to contribute to positive change through social engagement, both through direct collaboration and financial support. Last year, the German Brown-Forman organization supported 25 non-profit organizations in Germany with a total donation of over 60,000 euros. Brown-Forman project teams at more than 30 locations worldwide manage social engagement in local projects. In addition to corporate donations, Brown-Forman employees contributed around 18,500 volunteer hours globally in the 2024 financial year.

About Brown-Forman

The Brown-Forman Corporation has been producing high-quality spirits brands for more than 150 years and responsibly adheres to the founding promise “Nothing Better in the Market”. On the German market, Brown-Forman Deutschland GmbH, based in Hamburg, distributes and markets a selection of premium brands from the international portfolio. These include the American whiskeys Jack Daniel’s Tennessee Whiskey, Woodford Reserve and Old Forester, the Scottish single malts The Glendronach and Benriach, Slane Irish Whiskey, Botucal Rum, Gin Mare, Fords Gin, the tequilas Herradura and el Jimador and the liqueur Chambord. With a team of around 5,700 employees worldwide, Brown-Forman shares the passion for premium drinks in more than 170 countries. For more information, visit brown-forman.com, LinkedIn, Instagram and X.

In Germany, the company has around 175 employees and will be certified as a Great Place to Work© again in 2023/2024. Brown-Forman is committed to the responsible use of alcohol through global and local initiatives. For more information: RESPONSIBLEdrinking.eu.

Source/Image source: Brown-Forman Germany